Team working together in an office conference room
Team working together in an office conference room
Photo by Mario Gogh on Unsplash


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Photo by Alexandra Gorn on Unsplash


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Photo by The Creative Exchange on Unsplash


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The RFP — Behind the Scenes


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Photo by Shahadat Rahman on Unsplash
  • Where the opportunities lie.
  • The Backstory: The death by incrementalism.
  • The “sea of sameness.”
  • So many “tech” platforms, so little differentiation.
  • AdTech over experience — What the #$&^!
  • Let’s build the future together.

Where the opportunities lie.


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  • To be “managed”
  • A relationship that’s all about the other entity — think about that for a moment
  • To be seen exclusively through the lens of lifetime value (LTV)


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Insights from the front line.

  • A Partnership vs. Other Structures — The benefits and the challenges.
  • Financing the Business — Early stage capital, burn rates and expectations.
  • The Market Opportunity — “Narrow is the path.”
  • Surviving Due Diligence — The process is expensive and daunting, but…
  • Post Acquisition — What’s next?
  • The End Result — Positive or Negative?

A Partnership vs. Other Structures


The Retail Wasteland.

Shopping. Clothing on rack at 50% off.
Shopping. Clothing on rack at 50% off.
Photo by Artem Beliaikin from Pexels

The Retail Wasteland

Bob Morris

Founder, Bravery Group; Co-Founder, Trade (Acquired by ICF Next), #Strategy, #digitaltransformation #CX, #designthinking

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