PinnedBob MorrisinUX CollectiveWhy don’t agency holding companies value project management?The team arrived from New York: 7 individuals, bags in hand, a cross section of leadership representing the core functional capabilities…·9 min read·Nov 25, 2020----
PinnedBob MorrisThe Two Edged Sword of Brand Activism.Among the synonyms for fake you’ll find: artificial, cheat, fraudulent, false, charlatan, feign, counterfeit, phony, pretend and deception…·9 min read·Nov 11, 2020----
PinnedBob MorrisThe Sucking Sound of VC Funded Startups.Agencies and management consultancies were the “force” of change in the late 90’s through the early ‘00’s, representing the “source” of…·8 min read·Oct 22, 2020----
PinnedBob MorrisInconsistency Is the Only ConsistencyLet’s be honest— the world of digital and advertising “agencies” is replete with inconsistency.·7 min read·Oct 19, 2020----
PinnedBob MorrisWhy the *#^&! Do We Tolerate RFPs?It’s time for change. Breaking what’s broken.·11 min read·Oct 16, 2020----
Bob MorrisSelect Your Advisors Wisely When Selling a Company.This article, a few decades in the making, is about the end of the process vs. the beginning. So, if you’re interested in an “insider” view…·11 min read·May 3, 2021----
Bob MorrisIt’s Time to Fundamentally Rethink Digital.There’s a lot to unpack here, so let’s break it down. The insights include:·17 min read·Feb 22, 2021----
Bob MorrisThe Fallacy of CRM.There’s an entire industry that operates under a broken thesis — Customer Relationship Management (CRM). The reality is quite simple. The…·3 min read·Feb 15, 2021----
Bob MorrisCurrent Customers Need Not Apply.We really don’t care about you.·10 min read·Jan 13, 2021----
Bob MorrisLessons from Founding a Company and Being Acquired by a Large, Publicly Traded Firm.Insights from the front line.·11 min read·Dec 11, 2020----
