Team working together in an office conference room
Team working together in an office conference room
Photo by Mario Gogh on Unsplash


Photo by Alexandra Gorn on Unsplash


Photo by The Creative Exchange on Unsplash



The RFP — Behind the Scenes


Photo by Hunters Race on Unsplash


Photo by Shahadat Rahman on Unsplash
  • Where the opportunities lie.
  • The Backstory: The death by incrementalism.
  • The “sea of sameness.”
  • So many “tech” platforms, so little differentiation.
  • AdTech over experience — What the #$&^!
  • Let’s build the future together.

Where the opportunities lie.


  • To be “managed”
  • A relationship that’s all about the other entity — think about that for a moment
  • To be seen exclusively through the lens of lifetime value (LTV)



Insights from the front line.

  • A Partnership vs. Other Structures — The benefits and the challenges.
  • Financing the Business — Early stage capital, burn rates and expectations.
  • The Market Opportunity — “Narrow is the path.”
  • Surviving Due Diligence — The process is expensive and daunting, but…
  • Post Acquisition — What’s next?
  • The End Result — Positive or Negative?

A Partnership vs. Other Structures

Bob Morris

Founder, Bravery Group; Co-Founder, Trade (Acquired by ICF Next), #Strategy, #digitaltransformation #CX, #designthinking

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