Behind the Scenes of a $295MM Agency Acquisition.

Bob Morris
9 min readSep 30, 2020

Lessons from being on the line conducting due diligence

Photo by Joel Muniz on Unsplash

If I’ve learned one thing in my career, it’s that there’s an enormous difference between perception and reality. In the case of an acquisition, the complexity and dynamics are exponential. If you’d like to understand what it’s like representing the “buy-side,” let me take you on what’s hopefully an interesting journey.

--

--

Bob Morris

Founder, Bravery Group; Co-Founder, Trade (Acquired by ICF Next), #Strategy, #digitaltransformation #CX, #designthinking