The Fallacy of CRM.

There’s an entire industry that operates under a broken thesis — Customer Relationship Management (CRM). The reality is quite simple. The term CRM infers a company can manage your perspective, your engagement and your preferences / biases. In truth, CRM is an unsophisticated, Neanderthal, knuckle dragging approach to getting you to buy more or remain “loyal” to a brand. Let’s be clear, people don’t want:

• To be “managed”